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Business Planning & Forecasting

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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

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Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ st a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power...

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