Mark H. McCormack shook hands with a young golfer named Arnold Palmer, giving birth to the modern sports marketing industry. That historic handshake established a legendary empire that would evolve into today's IMG, the world's premier sports marketing and management company— representing hundreds of athletes, models, and prestigious events around the world. From representing talent to managing events to building the largest independent sports media company in the world, IMG’s reach and dominance are still unrivaled.
McCormack, with the publication of What They Don't Teach You at Harvard Business School, also became a best-selling author of numerous books offering street smart advice to a generation of your entrepreneurs.
Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.
