Engaging and inspiring stories of Tata companies that underwent several tribulations yet demonstrated the principles which the company stands for!
TATAlog Log (English) = Record-keeping device Log (Hindi) = People
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights.
Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of Indias largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for.
Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprisea combination of the virtues of being pioneering, purposive, principled and not perfect, along with tremendous human effort.
Editorial Reviews
About the Author
Currently the Managing Director of Tata Global Beverages Ltd, Harish Bhat has held many roles in the Tata Group over the past twenty-five years, including Chief Operating Officer of the Watches and Jewellery businesses of Titan Industries Ltd.
He writes extensively, including an irreverent tongue-in-cheek column for Mint.
