Good To Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact. This carefully researched and well-written book disproves most of the current management hype-from the cult of the superhuman CEO to the cult of IT to the acquisitions and merger mania. It will not enable mediocrity to become competence. But it should enable competence to become excellence.
1. Good is the Enemy of Great -- the scope of the project
t2. Level 5 Leadership -- the type of leader required, humble and ferocious
3. First Who .... Then What -- how companies set the foundation for their shift from good to great
4. Confront the Brutal Facts (Yet Never Lose Faith) -- the duality that leads to greatness
5. Hedgehog Concept -- how to find the one big thing your company must focus on
6. A Culture of Discipline -- the magical alchemy of great performance
7. Technology Accelerators -- technology is a trap, unless used right
8. The Flywheel and the Doom Loop -- how to build sustained momentum and avoid the 'new regime, new revolution' doom loop
9. From Good To Great to Built to Last -- how to take a company from great to enduring great
