Marketing & Sales

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The Personal MBA: Master the Art of Business
In stock
R275
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Master the fundamentals, hone your business instincts, and save a fortune in tuition.  The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two...
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Beyond Traditional Marketing: Innovations in Marketing Practice 1st Edition
In stock
R810
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This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an...
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